Smart marketing with the internet of things

"This book provides knowledge and skills that marketers need to act in the internet of things era. It focuses on the implications of the internet of things on marketing and provides cues on how to deal with its opportunities and challenges"--

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Bibliographische Detailangaben
Weitere Verfasser:	Simões, Dora (HerausgeberIn), Barbosa, Belem (HerausgeberIn), Filipe, Sandra (HerausgeberIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Hershey, PA Business Science Reference 2019
Schriftenreihe:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Schlagworte:	Internet der Dinge > Online-Marketing > Big Data > Virtuelle Realität > Internet marketing > \|a\|Internet marketing > \|a\|Digital media
Online Zugang:	Inhaltsverzeichnis
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

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Beschreibung
Zusammenfassung:	"This book provides knowledge and skills that marketers need to act in the internet of things era. It focuses on the implications of the internet of things on marketing and provides cues on how to deal with its opportunities and challenges"-- Real-time notifications : marketing applied to the internet of things -- Integrating gamification principles into marketing strategies : from education to mobile apps to entrepreneurial start-ups -- How to improve the acceptance of the internet of things and smart connected objects? -- Some business trends and marketing strategies in the iot era -- Instant messaging chat bot : your new best friend? -- Are millennials ready for the internet of things? -- Data-driven mall advertising
Beschreibung:	Enthält 13 Beiträge
Beschreibung:	xviii, 304 Seiten Illustrationen
ISBN:	9781522557630 978-1-5225-5763-0