Comparing two mechanisms for green consumption cognitive-affect behavior vs theory of reasoned action

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Veröffentlicht in:The journal of consumer marketing
1. Verfasser: Liu, Yu (VerfasserIn)
Weitere Verfasser: Segev, Sigal (VerfasserIn), Villar, Maria Elena (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2017
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