Interactive digital media and impact of customer attitude and technology on brand awareness evidence from the South Asian countries

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Bibliographische Detailangaben
Veröffentlicht in:Journal of business economics and management
1. Verfasser: Ahmed, Rizwan Raheem (VerfasserIn)
Weitere Verfasser: Vveinhardt, Jolita (VerfasserIn), Štreimikienė, Dalia (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: December 2017
Schlagworte:
interactive digital media > SEM-based approach > mobile marketing > email marketing > social media marketing > brand awareness > technology > Aufsatz in Zeitschrift
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