Guest editorial: Defining, measuring and managing brand equity

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Bibliographische Detailangaben
Veröffentlicht in:The journal of product & brand management
1. Verfasser: Pappu, Ravi (VerfasserIn)
Weitere Verfasser: Christodoulides, George (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2017
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