| Freedom through marketing : looking back, going forward
|
2018 |
Dean, Dianne |
| Impact factors, journal rankings, interdisciplinary research and "the state of the art" in marketing theory and practice : editorial
|
2018 |
Tadajewski, Mark |
| The future of community research : a conversation with Alison Hulme, Alan Bradshaw and Adam Arvidsson
|
2018 |
Arvidsson, Adam |
| Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
|
2018 |
Dunn, Katherine |
| Physically freeing : breaking taboos through online displays of the sexual self
|
2018 |
Veer, Ekant |
| From the self to the screen : a journey guide for auto-netnography in online communities
|
2018 |
Villegas, Dino |
| A netnographic sensibility : developing the netnographic/social listening boundaries
|
2018 |
Reid, Emma |
| Examining how brand authenticity is established and maintained : the case of the Reverso
|
2018 |
Athwal, Navdeep |
| Dependence concentration and fairness perceptions in asymmetric supplier-buyer relationships
|
2018 |
Qiu, Tianjiao |
| Need for narrative
|
2018 |
Laer, Tom van |
| More than meets the eye : videography and production of desire in semiocapitalism
|
2018 |
Hietanen, Joel |
| The coming community : the politics of alternative food networks in Southern Italy
|
2018 |
Giordano, Alex |
| "So, what is it? and do i like it?" : new product categorisation and the formation of consumer implicit attitude
|
2018 |
Ackermann, Claire-Lise |
| Media, markets and violence
|
2018 |
Dholakia, Nikhilesh |
| Engaging the audience through videography as performance
|
2018 |
Seregina, Anastasia |
| Am I intruding? : developing a conceptualisation of advertising intrusiveness
|
2018 |
Riedel, Aimee S. |
| Screening marketing: videography and the expanding horizons of filmic research : editorial
|
2018 |
Rokka, Joonas |
| Consumption, marketing and taboo
|
2018 |
Larsen, Gretchen |
| Evolving netnography: how brand auto-netnography, a netnographic sensibility, and more-than-human netnography can transform your research : editorial
|
2018 |
Kozinets, Robert V. |
| Sustainability marketing : the need for a realistic whole systems approach
|
2018 |
Thomas, Nicola J. R. |
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