The moderating effect of personal features on the consequences of an enjoyable co-creation experience

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Bibliographische Detailangaben
Veröffentlicht in:The journal of product & brand management
1. Verfasser: Füller, Johann (VerfasserIn)
Weitere Verfasser: Bilgram, Volker (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2017
Schlagworte:
New product development > Crowdsourcing > Brand co-creation > Customer relationship management > Co-creation > Aufsatz in Zeitschrift
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