Online brand communities as heterogeneous gatherings a netnographic exploration of Apple users

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Bibliographische Detailangaben
Veröffentlicht in:	The journal of product & brand management
1. Verfasser:	Özbölük, Tuğba (VerfasserIn)
Weitere Verfasser:	Dursun, Yunus (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2017
Schlagworte:	Web 2.0 > Netnography > Online brand communities > Sub-tribes > Tribes > Aufsatz in Zeitschrift
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Titel	Jahr	Band
Branding in the era of Web 2.0 (and beyond)	2017	volume 26, number 4 (2017)
Brand equity : defining, measuring and managing brand equity	2017	volume 26, number 5 (2017)
Consumer brand relationships	2016	volume 25, number 6 (2016)
The technopocene : technology's transformation of people, products and brands	2016	volume 25, number 4 (2016)
Current challenges in building brand engagement	2014	23.2014,1
Babson pricing conference	2014	23.2014,6
Research in emerging markets : advances in product and brand management	2013	22.2013,1
Branding and sustainable growth	2013	22.2013,7
The challenges facing brand managers today	2012	21.2012,6
Special issue: 6th International Conference of the SIG on Brand, Identity, and Corporate Reputation of the Academy of Marketing	2011	20.2011,6
The behavioral aspects of pricing	2011	20.2011,7
The behavioral aspects of pricing	2010	19.2010,7
Branding and society : the social, cultural and financial impacts of brands in the twenty-first century	2010	19.2010,6