Branding as a dynamic capability strategic advantage from integrating meanings with identification

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Veröffentlicht in:Marketing theory
1. Verfasser: Brodie, Roderick J. (VerfasserIn)
Weitere Verfasser: Benson-Rea, Maureen (VerfasserIn), Medlin, Christopher J. (VerfasserIn)
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Sprache:eng
Veröffentlicht: June 2017
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