Brand choice via incidental social media exposure
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| Veröffentlicht in: | Journal of research in interactive marketing |
|---|---|
| 1. Verfasser: | |
| Weitere Verfasser: | , |
| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
2017
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Tag hinzufügen | Titel | Jahr | Band |
|---|---|---|
| Digitalization in retailing : moving beyond e-commerce | 2017 | volume 11, number 4 (2017) |
| The convergence of interactive marketing and personal selling and sales management | 2016 | volume 10, number 1 (2016) |
| Teaching with interactive technology | 2016 | volume 10, number 2 (2016) |
| The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape | 2015 | 9.2015,2 |
| The past, present and future of interactive marketing | 2014 | 8.2014,1 |
| Digital behavioral and psychological principles | 2014 | 8.2014,3 |
| Digital piracy | 2012 | 6.2012,4 |
| Social media and mobile marketing | 2012 | 6.2012,3 |
| Interactive marketing and computer-mediated communication | 2010 | 4.2010,1 |