Exploring the gap between policy and practice in private branding strategy management in an emerging market

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Bibliographische Detailangaben
Veröffentlicht in:International marketing review
1. Verfasser: Herstein, Ram (VerfasserIn)
Weitere Verfasser: Drori, Netanel (VerfasserIn), Berger, Ron (VerfasserIn), Barnes, Bradley R. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2017
Schlagworte:
Emerging markets > Marketing strategies > Private branding > Retail chain > Aufsatz in Zeitschrift
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