Pay-as-you-wish pricing

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Marketing science
1. Verfasser: Chen, Yuxin (VerfasserIn)
Weitere Verfasser: Koenigsberg, Oded (VerfasserIn), Zhang, Z. John (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: September-October 2017
Schlagworte:
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
A dynamic model of optimal retargeting 2021 Villas-Boas, J. Miguel
Can non-tiered customer loyalty programs be profitable? 2021 Gopalakrishnan, Arun
Entry of platforms into complementary hardware access product markets 2021 Sharma, Siddhartha
A model of brand architecture choice : a house of brands vs. a branded house 2021 Yu, Jungju
Random-coefficients logit demand estimation with zero-valued market shares 2021 Dubé, Jean-Pierre
The short-run effects of the general data protection regulation on technology venture investment 2021 Jia, Jian
The effect of individual online reviews on purchase likelihood 2021 Vana, Prasad
Editorial: acknowledgments, stocktaking, and farewell 2021 Sudhir, K.
"Meet me halfway" : the costs and benefits of bargaining 2021 Zhang, Xu
Do "little emperors" get more than "little empresses"? : boy-girl gender discrimination as evidenced by consumption behavior of Chinese households 2021 Chen, Lin
Does gender matter? : the effect of management responses on reviewing behavior 2021 Proserpio, Davide
Understanding large-scale dynamic purchase behavior 2021 Jacobs, Bruno
Estimation of preference heterogeneity in markets with costly search 2021 Morozov, Ilya
Do larger audiences generate greater revenues under pay what you want? : evidence from a live streaming platform 2021 Lu, Shijie
Cryptocurrency adoption with speculative price bubbles 2021 Wei, Yanhao
The path to click : are you on it? 2021 Shi, Savannah Wei
Scalable optimal online auctions 2021 Coey, Dominic
Price salience and product choice 2021 Blake, Tom
Digital piracy, creative productivity, and customer care effort : evidence from the digital publishing industry 2021 Li, Xiaolin
Frontiers : moment marketing : measuring dynamics in cross-Channel ad effectiveness 2021 Liu, Jia
Alle Artikel auflisten