How to enter the Chinese luxury market? the example of Swatch Group

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Bibliographische Detailangaben
Veröffentlicht in:	Global luxury
1. Verfasser:	Donzé, Pierre-Yves (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2018
Schlagworte:	Aufsatz im Buch
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Titel	Jahr	Verfasser
Italian luxury goods industry on the move : SMEs and global value chains	2018	Merlo, Elisabetta
The democratisation of luxury and the expansion of the Japanese market, 1960-2010	2018	Fujioka, Rika
The birth of luxury big business : LVMH, Richemont and Kering	2018	Donzé, Pierre-Yves
Champagne, between terroir and luxury, 1945-2014	2018	Tesson, Yves
How duty-free shops and department stores expanded the luxury market in South Korea, 1980-2010	2018	Baek, Insoo
How to enter the Chinese luxury market? : the example of Swatch Group	2018	Donzé, Pierre-Yves
"Exclusively for the happy few" : luxury hotels and globalisation : the emergence of a new sector (1980-2010)?	2018	Tissot, Laurent
Luxury brand outsiders : understanding the success of British and American luxury brands	2018	Doyle, Stephen A.
Christian Dior-New York : French fashion in the luxury US market	2018	Pouillard, Véronique
Crafting time, making luxury : the heritage system and artisan revival in the Swiss watch industry, 1975-2015	2018	Munz, Hervé
The survival strategy of the Japanese kimono industry	2018	Hashino, Tomoko
Luxury brands and public museums : from anniversary exhibitions to co-branding	2018	Pronitcheva, Karina