An experience-utility explanation of the preference for larger assortments

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Bibliographische Detailangaben
Veröffentlicht in:International journal of research in marketing
1. Verfasser: Aydinli, Aylin (VerfasserIn)
Weitere Verfasser: Gu, Yangjie (VerfasserIn), Pham, Michel T. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: September 2017
Schlagworte:
Assortment size > Affect > Emotion > Consumer decision making > Aufsatz in Zeitschrift
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