Literacy matters in marketing
Gespeichert in:
| Veröffentlicht in: | The international journal of bank marketing |
|---|---|
| 1. Verfasser: | |
| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
2017
|
| Schlagworte: |
Consumer financial literacy
> Cognitive capacity
> Objective prior knowledge
> Decision-making proficiency
> Resource-matching perspective
> Financial services marketing
> Financial education
> Processing fluency
> Personal relevance
> Need for cognition
> Heuristics
> Regulatory resource depletion
> Aufsatz in Zeitschrift
|
| Tags: |
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Tag hinzufügen | Titel | Jahr | Band |
|---|---|---|
| Mobile banking | 2017 | volume 35, number 7 (2017) |
| Emerging research in consumer financial literacy | 2017 | volume 35, number 5 (2017) |
| New product development and innovation in financial services | 2016 | volume 34, number 1 (2016) |
| Financial exclusion | 2015 | 33.2015,5 |
| Building trust in financial services | 2014 | 32.2014,5 |
| Maintaining engaged customer relationships in financial services | 2014 | 32.2014,6 |
| Far Eastern banking : in what direction is the tiger moving? | 2013 | 31.2013,6 |
| Social issues in banking | 2012 | 30.2012,6 |
| Relationship marketing strategies of Indian banks in the wake of the global economic slowdown | 2012 | 30.2012,4 |
| Insurance | 2011 | 29.2011,7 |
| Consumer confidence in financial services after the crunch : new theories and insights | 2011 | 29.2011,2 |
| Mobile banking, buying and payments | 2010 | 28.2010,5 |
| Trust in financial services : new theories and insights | 2010 | 28.2010,1 |