It's too pretty to use! when and how enhanced product aesthetics discourage usage and lower consumption enjoyment

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Bibliographische Detailangaben
Veröffentlicht in:Journal of consumer research
1. Verfasser: Wu, Freeman (VerfasserIn)
Weitere Verfasser: Samper, Adriana (VerfasserIn), Morales, Andrea C. (VerfasserIn), Fitzsimons, Gavan J. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: October 2017
Schlagworte:
aesthetics > effort > product usage > consumption enjoyment > predicted vs. experienced utility > implicit self-theories > Aufsatz in Zeitschrift
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