An entrepreneurial relationship marketing approach to B2B selling the case for intellectual capital sharing

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Veröffentlicht in:Journal of research in marketing and entrepreneurship
1. Verfasser: Addison, Donald P. (VerfasserIn)
Weitere Verfasser: Lingham, Tony (VerfasserIn), Uslay, Can (VerfasserIn), Lee, Olivia F. (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2017
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