Social comparison of luxury fashion brands impact of ostentation and media habits

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Icfai University Press (Hyderabad) The IUP journal of marketing management
1. Verfasser: Tak, Preeti (VerfasserIn)
Weitere Verfasser: Pareek, Ashish (VerfasserIn), Rishi, Bikramjit (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: February 2017
Schlagworte:
Aufsatz in Zeitschrift
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
Tata Zica to Tata Tiago : digital marketing strategy of Tata Motors for rebranding 2019 Shafiulla, B.
An assessment of the mediating effect of customer satisfaction on the relationship between service quality and customer loyalty 2019 Yadav, Manish Kumar
Consumer behavior towards personal luxury goods : the mediating role of brand attachment 2019 Shahid, Shadma
Antecedents and consequences of online engagement : measurement and assessment of reliability 2019 Kaur, Harsandaldeep
Cosmetic products : buying behavior among married and unmarried women 2019 Prasanna, Rudrabhatla
Gender difference in customer satisfaction and brand loyalty towards banking services 2019 Mittal, Manish
The influence of social media's marketing efforts on brand equity and consumer response 2019 Sehar, Rida
Online advertising and consumer behavior in Tunisia : identification of new mediating and moderating variables 2019 Hamdi, Rabeb
Mobile shopping application usability : an empirical study on factors affecting continued intention to use and mobile application loyalty 2019 Bhullar, Arshan
Price information in advertisements and perceived value of products 2019 Arora, Sonia
Sports social responsibility : exploring the unexplored with a global perspective 2019 Arora, Nilesh
Consumers' perception of quality and value under different price ranges and price positions within a product line : a study of the Indian passenger car market 2019 Baishya, Swati
A study of factors affecting customer shopping behavior 2018 Attri, Rekha
The impact of website designing factors on online purchase intention : evidence from fashion brands 2018 Rubab, Nida
Orientations for consumption among Indian adolescents : a consumer socialization perspective 2018 Sanan, Preeti
Influence of demographic factors on non-users' perception towards green cosmetic products : a study in and around Kolkata, India 2018 Majumdar, Sudipta
Customer satisfaction and loyalty relationship : the mediating role of trust 2018 Yadav, Seemant Kumar
Consumer complaint behavior and defection : the moderating role of demographic factors and switching cost 2018 Tahir, Hafiz Muhammad
Analyzing the impact of online brand trust on sales promotion and online buying decision 2018 Soni, Neha
Organizational factors that affect service delivery in the hospitality sector 2018 Garg, Rashmi
Alle Artikel auflisten