Omnichannel-based promotions' effects on purchase behavior and brand image

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Bibliographische Detailangaben
Veröffentlicht in:	Journal of retailing and consumer services
1. Verfasser:	Blom, Angelica (VerfasserIn)
Weitere Verfasser:	Lange, Fredrik (VerfasserIn), Hess, Ronald L. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	November 2017
Schlagworte:	Omnichannel retailing > Promotion > Purchase behavior > Brand image > Aufsatz in Zeitschrift
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