How rumors and preannouncements foster curiosity toward products

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Veröffentlicht in:European journal of innovation management
1. Verfasser: Sääksjärvi, Maria (VerfasserIn)
Weitere Verfasser: Gill, Tripat (VerfasserIn), Hultink, Erik J. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2017
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