Does brand personality and perceived product quality play a major role in mobile phone consumers' switching behaviour?

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Bibliographische Detailangaben
Veröffentlicht in:Global business review
1. Verfasser: Nikhashemi, S. R. (VerfasserIn)
Weitere Verfasser: Naser Valaei (VerfasserIn), Arun Kumar Tarofder (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: June 2017
Schlagworte:
Brand personality > perceived product quality > consumer brand identification > custumer satisfaction > switching behaviour > Aufsatz in Zeitschrift
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