Do long format advertisements sell? evidence from Indian consumers

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Bibliographische Detailangaben
Veröffentlicht in:	Global business review
1. Verfasser:	Trivedi, Jay P. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	June 2017
Schlagworte:	Advertising value > long format ads > advertising length > message process involvement > attitude towards the brand > purchase intentions > Aufsatz in Zeitschrift
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

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