One does not fit all health audience segmentation and prediction of health behaviors in cancer prevention

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Health marketing quarterly
1. Verfasser: Chon, Myoung-Gi (VerfasserIn)
Weitere Verfasser: Park, Hyojung (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: July-September 2017
Schlagworte:
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
Healthcare market segmentation and data mining : a systematic review -2018 Swenson, Eric R.
Sexual and gender minority's social media user characteristics : examining preferred health information -2018 Park, Hyojung
Effects of risk disclosure prominence in direct-to-consumer advertising (DTCA) of prescription drugs : an integrative cognitive process model -2018 Ju, Ilwoo
"The problem is people don’t know how to talk to you" : how medicaid recipients understand and use health plan report cards and instruction sheets -2018 Goodman, J. Robyn
Why stents are expensive : drivers of high prices in emerging markets -2018 Pandey, Neeraj
Disease awareness advertising (DAA) in emerging economy : a comparison between views of consumers and pharmaceutical professionals -2018 Banerjee, Saikat
Communicating ALS to the public : the message effectiveness of social-media-based health campaign -2018 Wen, Jing
What's so appealing? : an examination of emotional appeals and viewer engagement in safe-sex PSAs and condom advertisements -2018 Stevens, Elise M.
The choice of facilitators in medical tourism -2018 Gan Loo Geok, Lydia
Part-time practice in healthcare : impact on operational versus medical performance -2018 Kogan, Konstantin
Health buzz at school : evaluations of a statewide teen health campaign -2018 Wang, Ming
Understanding health care service quality in developing Latin America -2018 Otalora, Mauricio Losada
Trust me, I’m a physician using sales skills : enhancing physician-patient communication through the personal selling process -2018 Rippé, Cindy B.
A needs assessment study of what health care consumers seek from social media and social networking -2018 Cangelosi, Joe
Investigating healthcare brand communities : the impact of online hospital reviews -2018 Church, E. Mitchell
An empirical analysis of consumers’ attitudes toward pharmacies’ advertising -2018 Moser, H. R.
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising -2018 Jiang, Pingjun
Designing messages for fluorosis mitigation behavior change : role of message framing and perceived risk -2018 Mohanty, Nilamadhab
The four Ps of patient experience : a new strategic framework informed by theory and practice -2018 Kash, Bita A.
What's in a name? : group fitness class names and women's reasons for exercising -2017 Brown, Theresa C.
Alle Artikel auflisten