Brand consistency and coherency at the London 2012 Olympic Games
|
2018 |
Kenyon, James Andrew |
Exploring value co-creation in Fan Fests : the role of fans
|
2018 |
Kolyperas, D. |
Twenty-five years and counting : an analysis of the Journal of strategic marketing
|
2018 |
Brown, Terrence E. |
Strategic marketing planning for heritage tourism : a conceptual model and empirical findings from two emerging heritage regions
|
2018 |
McCamley, Claire |
Exploring the locus of internal marketing
|
2018 |
Ozuem, Wilson |
Chinese relationship management : a qualitative study of banking in New Zealand
|
2018 |
Chai, Joe Choon Yean |
You are charging your friend a fee? : the influence of brand relationship norms on consumer judgments
|
2018 |
Martin, Brett |
Atmospheric excitement, customers’ moods and gender : a study of young shoppers
|
2018 |
Lucia-Palacios, L. |
Reducing employee turnover intention : a customer relationship management perspective
|
2018 |
Abdullateef, Aliyu Olayemi |
Small and medium size firm's marketing competitive advantage and environmental initiatives in the Middle East
|
2018 |
D'Souza, Clare |
Sport marketing's past, present and future : an introduction to the special issue on contemporary issues in sports marketing : editorial
|
2018 |
Manoli, Argyro Elisavet |
Sponsorship programmes and corruption in sport : management responses to a growing threat
|
2018 |
Roberts, Samantha |
There goes my hero again : sport scandal frequency and social identity driven response
|
2018 |
Kelly, Sarah J. |
The influence of sport sponsorship on brand equity and purchase behavior
|
2018 |
Tsordia, Ch. |
Young consumers' green purchase behaviour in an emerging market
|
2018 |
Nguyen, Ninh |
Impact of actual service provider failure on the satisfaction with aggregator
|
2018 |
Chatterjee, Swagato |
A taxonomy of prestige-seeking university students : strategic insights for higher education
|
2018 |
Casidy, Riza |
The link between customer satisfaction and loyalty : the moderating role of customer characteristics
|
2018 |
Schirmer, Nadine Andrea |
Corporate advantage in customer-centric diversification
|
2018 |
Manral, Lalit |
Diffusing market orientation to drive marketing capital : evidence from Vietnam
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2018 |
Nguyen Dinh Tho |