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2018 |
Bridson, Kerrie Christine |
| Customers' savings rate and share of wallet : the moderating role of religion and ethnicity/immigrant generation vis-à-vis attitude as mediator
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2018 |
Hamin, Hamin |
| A conceptual analysis of brand intimacy on social media platforms
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2018 |
Almubarak, Alanoud F. |
| It takes two to tango : mobilizing strategic, ordinary, and weak resources at the base of the pyramid
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2018 |
Ausrød, Vegar Lein |
| Marketing illegitimacy within SMEs : learning triggers and influence on marketing communications
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2018 |
Massiera, Philippe |
| Dual consumer-organisation identification in international alliances and partnerships : consumers’ supportive intentions towards local and foreign firms
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2018 |
Wilkins, Stephen |
| International market entry mode : a systematic literature review
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2018 |
Schellenberg, Michael |
| Tie the knot : building stronger consumers' attachment toward a brand
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2018 |
Japutra, Arnold |
| It is not about what you read, but how you read it : the effects of sequencing rational and emotional messages on corporate and product brand attitudes
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2018 |
Lim, Weng Marc |
| Strategic prescriptive theories in the business context of an emerging economy
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2018 |
Coffie, Stanley |
| "Fake it until you make it" : business model conceptualization in digital entrepreneurship
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2018 |
Standing, Craig |
| Sport marketing's past, present and future : an introduction to the special issue on contemporary issues in sports marketing : editorial
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2018 |
Manoli, Argyro Elisavet |
| Sponsorship programmes and corruption in sport : management responses to a growing threat
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2018 |
Roberts, Samantha |
| There goes my hero again : sport scandal frequency and social identity driven response
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2018 |
Kelly, Sarah J. |
| The influence of sport sponsorship on brand equity and purchase behavior
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2018 |
Tsordia, Ch. |
| Young consumers' green purchase behaviour in an emerging market
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2018 |
Nguyen, Ninh |
| Impact of actual service provider failure on the satisfaction with aggregator
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2018 |
Chatterjee, Swagato |
| A taxonomy of prestige-seeking university students : strategic insights for higher education
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2018 |
Casidy, Riza |
| The link between customer satisfaction and loyalty : the moderating role of customer characteristics
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2018 |
Schirmer, Nadine Andrea |
| Corporate advantage in customer-centric diversification
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2018 |
Manral, Lalit |
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