| Does corporate social responsibility matter to financial service representatives in faith-expressive firms?
|
2017 |
Al-Wugayan, Adel A. A. |
| Alternative measures of satisfaction and word of mouth
|
2017 |
Sivadas, Eugene |
| Innovation as a key to strengthen the effect of relationship benefits on loyalty in retailing
|
2017 |
Ruiz-Molina, Maria-Eugenia |
| Customer engagement in a Big Data world
|
2017 |
Kunz, Werner |
| Strategic B2B customer experience management : the importance of outcomes-based measures
|
2017 |
Zolkiewski, Judy |
| Humans' relationship to nature : framing sustainable marketing
|
2017 |
Löbler, Helge |
| All that is solid melts into air : the servicescape in digital service space
|
2017 |
Ballantyne, David |
| #IHateYourBrand: adaptive service recovery strategies on Twitter
|
2017 |
Abney, Alexandra K. |
| In their shoes: co-creating value from deaf/hearing perspectives
|
2017 |
Abney, Alexandra K. |
| Internal market orientation determinants of employee brand enactment
|
2017 |
Boukis, Achilleas |
| Exploring service climate and employee performance in multicultural service setting
|
2017 |
Fung, Chaktin |
| Inertia in services : causes and consequences for switching
|
2017 |
Gray, David |
| Power versus trust - what matters more in collaborative consumption?
|
2017 |
Hofmann, Eva |
| Snubbing the old to embrace the new: the impact of cross-buying on the usage of existing services
|
2017 |
Krishnamurthy, Anup |
| Guest editorial: relationship marketing : past, present and future
|
2017 |
Gummerus, Johanna |
| Revitalizing relationship marketing
|
2017 |
Sheth, Jagdish N. |
| Relationship marketing : looking backwards towards the future
|
2017 |
Payne, Adrian |
| Enhancing theory development in the domain of relationship marketing : how to avoid the danger of getting stuck in the middle
|
2017 |
Brodie, Roderick J. |
| The importance of CSR in forming customer-company identification and long-term loyalty
|
2017 |
Huang, Min-Hsin |
| Determinants of services co-creation with business customers
|
2017 |
Jouny-Rivier, Elodie |
Tag hinzufügen