Marketing models a review of the literature

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Veröffentlicht in:International journal of market research
1. Verfasser: Eryigit, Canan (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2017
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Titel Jahr Verfasser
Enhancing mobile data with understanding of bias and error 2018 Neffendorf, Hugh
Patterns of fruit and vegetable buying behaviour in the United States and India 2018 Anesbury, Zachary
Challenges in accurately measuring public opinion : editorial 2018 Mouncey, Peter
Conference note 2018 Murray, Ian
Gaining insights without questions, political polling : democracy awards and IJMR executive editorial board 2018 Mouncey, Peter
Weather sensitivity analysis on grocery shopping 2018 Moon, Sangkil
The "shape" of interaction networks on Twitter 2018 Findlay, Kyle
Science and semiotics : what's the relationship? 2018 Lawes, Rachel
Does an expanded brand user base of co-branded advertising help ad-memorability? 2018 Nguyen, Cathy
Exploring constituency-level estimates for the 2017 British general election 2018 Johnston, Ron
The views and perceptions of managers on the role of marketing research in decision making 2018 Tarka, Piotr
Conspicuous consumption and the rising importance of experiential purchases 2018 Bronner, Fred
Value-based prediction of election results using natural language processing : a case of the New Zealand General Election 2018 Parackal, Mathew
Cooperate, or die ... 2018 Florès, Laurent
Investigating Brand Verbal Fluency : when known brands do not come to mind 2018 Lambert-Pandraud, Raphaëlle
The impact of individual differences in weather sensitivity on weather-related purchase intentions 2018 Moon, Sangkil
Usage and performance of bellwether polls for election forecasting 2018 Wilson, Elizabeth J.
Investigating political brand reputation with qualitative projective techniques from the perspective of young adults 2018 Pich, Christopher
Examining survey response styles in cross-cultural marketing research : a comparison between Mexican and South Korean respondents 2018 Beuthner, Christoph
How open data may be leveraged to help develop a new "research paradigm" 2018 Florès, Laurent
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