Men seeing stars celebrity endorsers, race, and the male consumer
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| Veröffentlicht in: | Journal of marketing theory and practice |
|---|---|
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| Format: | UnknownFormat |
| Sprache: | eng |
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2017
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Tag hinzufügen | Titel | Jahr | Band |
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| Special issue on social media marketing | 2018 | volume 26, nos. 1/2 (2018) |
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| Special issue on psychological ownership : a concept of value to the marketing field | 2015 | 23.2015,2 |
| Special issue on the use of partial least squares (PLS) to address marketing management topics | 2011 | 19.2011,2 |
| Special issue on structural equation modeling | 2008 | 16.2008,4 |