Men seeing stars celebrity endorsers, race, and the male consumer

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing theory and practice
1. Verfasser: Branchik, Blaine J. (VerfasserIn)
Weitere Verfasser: Ghosh Chowdhury, Tilottama (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2017
Schlagworte:
Männer > Meinung > Werbewirkung > Celebrity-Werbung > People of Color > Parfüm > USA > Aufsatz in Zeitschrift
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