When do the stock market returns to new product preannouncements predict product performance? empirical evidence from the U.S. automotive industry

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Bibliographische Detailangaben
Veröffentlicht in:Academy of Marketing Science Journal of the Academy of Marketing Science
1. Verfasser: Talay, M. Berk (VerfasserIn)
Weitere Verfasser: Akdeniz, M. Billur (VerfasserIn), Kirca, Ahmet H. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: July 2017
Schlagworte:
Marketing-finance interface > New product preannouncements > Stock market reactions > Information asymmetry > Dynamic panel data > Aufsatz in Zeitschrift
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