Brand loyalty versus store loyalty consumers' role in determining dependence structure of supplier-retailer dyads

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Bibliographische Detailangaben
Veröffentlicht in:Journal of business-to-business marketing
1. Verfasser: Zhang, Chuang (VerfasserIn)
Weitere Verfasser: Zhuang, Guijun (VerfasserIn), Yang, Zhilin (VerfasserIn), Zhang, Yang (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: April-June 2017
Schlagworte:
brand loyalty > channel dependence > channel network > China marketing > response surface analysis > store loyalty > Aufsatz in Zeitschrift
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