Generating leads with sequential persuasion: should sales influence tactics be consistent or complementary?

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Bibliographische Detailangaben
Veröffentlicht in:	The journal of personal selling & sales management
1. Verfasser:	Pöyry, Essi (VerfasserIn)
Weitere Verfasser:	Parvinen, Petri (VerfasserIn), McFarland, Richard G. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	June 2017
Schlagworte:	lead generation > sales influence tactics > sequential persuasion > email marketing > telesales > direct marketing > direct sales > Aufsatz in Zeitschrift
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