The unleashed dragon a scenario analysis of Chinese truck manufacturers conquering western markets
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| Veröffentlicht in: | Reichert, Michael Justus Internationalization of emerging globals towards triad markets |
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| Format: | UnknownFormat |
| Sprache: | eng |
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2017
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Tag hinzufügen | Titel | Jahr | Verfasser |
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| The unleashed dragon : a scenario analysis of Chinese truck manufacturers conquering western markets | 2017 | Reichert, Michael Justus |
| Country-of-origin effects in industrial goods markets : do country-of-origin image effects differ for different buying center members? | 2017 | Reichert, Michael Justus |
| Home country effect in industrial markets : does it pay to rely on country image for domestically produced industrial goods? | 2017 | Reichert, Michael Justus |