| Resistance to persuasion : inoculation and distraction
|
1977 |
Bither, Stewart W. |
| Motivation in buyer behavior theory : from mechanism to cognition
|
1977 |
Markin, Rom J. |
| Price as an informational cue : effects on product evaluations
|
1977 |
Olson, Jerry C. |
| Consumer representation in federal policymaking agencies : application of a framework for analysis of institutional behavior
|
1977 |
Richardson, Lee |
| Theory and management applications of demographics in buyer behavior
|
1977 |
Roscoe jr., A. Marvin |
| Consumer perceptions and retail mapping : research findings and preliminary theory
|
1977 |
Mittelstaedt, Robert A. |
| Consumer external search : amount and determinants
|
1977 |
Newman, Joseph W. |
| Industrial self-image and competitive perceptions : a case study
|
1977 |
Sims, J. Taylor |
| Dyadic interactions
|
1977 |
Wilson, David T. |
| Experimental methods in retailing : an assessment
|
1977 |
Doyle, Peter |
| Recent developments in organizational buying behavior
|
1977 |
Sheth, Jagdish N. |
| Social marketing and a consumer-based theory of marketing
|
1977 |
Zaltman, Gerald |
| Transition rates and consumption systems : a conceptual framework for analyzing buyer behavior in housing markets
|
1977 |
Hempel, Donald J. |
| Objective and subjective contextual influences on price perception
|
1977 |
Monroe, Kent B. |
| Toward a social analysis of consumption : buyer-seller negotiations in context
|
1977 |
Bonoma, Thomas V. |
| Social power theory in buyer behavior
|
1977 |
Busch, Paul |
| Selling processes and buyer behavior : theoretical implications of recent research
|
1977 |
Capon, Noel |
| Recursive models of personal influence and innovative behavior
|
1977 |
Darden, William R. |
| Toward a theory of consumer complaining behavior
|
1977 |
Day, Ralph L. |
| Monetizing utilities for product and service benefits
|
1977 |
Hughes, G. David |
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