How much to spend for advertising
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New York
Ass. of National Advertisers
1969
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Tag hinzufügen | Titel | Jahr | Verfasser |
|---|---|---|
| Theory versus practice in allocating advertising money | 1969 | Marschner, Donald C. |
| How companies set advertising budgets | 1969 | Hurwood, David L. |
| Experimental designs in measuring the effectiveness of promotion | 1969 | Hoofnagle, William S. |
| Choosing the most profitable level of advertising : a case study | 1969 | McNiven, Malcolm A. |
| Adaptive control systems in marketing | 1969 | Little, John D. C. |
| Developing an advertising planning procedure | 1969 | Weinberg, Robert S. |
| Using experimental design to study advertising productivity | 1969 | Banks, Seymour |
| Can we relate advertising dollars to market share objectives? | 1969 | Peckham, James O. |