Flux what marketing managers need to navigate the new environment
"The past decade has seen a number of developments that threaten the very fabric of how marketing activities have traditionally been conducted. On one hand, consumers are increasingly socially networked and value-conscious, with heightened expectations of how companies will react to their deman...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Toronto u.a.
University of Toronto Press
2012
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| Online Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis |
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