Strategic science communication a guide to setting the right objectives for more effective public engagement
What it means to be a strategic science communicator -- Science knowledge as a communication objective -- Show warmth -- Show integrity -- Be willing to listen -- Show you are not that different (and respect others' differences) -- Show competence -- Share risks and benefits -- Share what other...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Baltimore
Johns Hopkins University Press
2022
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| Online Zugang: | Inhaltsverzeichnis Klappentext |
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Tag hinzufügen | Zusammenfassung: | What it means to be a strategic science communicator -- Science knowledge as a communication objective -- Show warmth -- Show integrity -- Be willing to listen -- Show you are not that different (and respect others' differences) -- Show competence -- Share risks and benefits -- Share what other people think is normal --Foster self-efficacy -- Share emotions and frames. carefully. -- The need to take communication more seriously "In this guidebook, the authors encapsulate their practical expertise in ten evidence-based principles of strategic science communication. All scientific communication is goal-oriented, and they discuss the importance of recognizing the right goals and then employing strategic and tactical communication in order to achieve them"-- |
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| Beschreibung: | viii, 322 Seiten Illustrationen, Diagramme 23 cm |
| ISBN: | 9781421444208 978-1-4214-4420-8 |