Strategies of multinationals in Central and Eastern Europe innovation systems and embeddedness
"The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe namely Nestl, Unilever and InBev--and analyzes the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the...
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| 1. Verfasser: | |
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Basingstoke
Palgrave Macmillan
2009
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| Ausgabe: | 1. publ. |
| Schlagworte: |
Nestlé
> Unilever (Firm)
> InBev (Firm)
> International business enterprises / Europe, Central
> International business enterprises / Europe, Eastern
> Food industry and trade / Europe, Central
> Food industry and trade / Europe, Eastern
> Investments, Foreign / Europe, Central
> Investments, Foreign / Europe, Eastern
> Direktinvestition
> Multinationales Unternehmen
> Nahrungsmittelgewerbe
> Ostmitteleuropa
> Food industry and trade
> International business enterprises
> Markterschließung
> Privatisierung
> Auslandsinvestition
> Sektoraler Strukturwandel
> Lebensmittelindustrie
> Osteuropa
> Transformationsländer
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| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | "The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe namely Nestl, Unilever and InBev--and analyzes the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI"--Provided by publisher. |
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| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XVI, 269 S. Ill., Kt. 23 cm |
| ISBN: | 9780230230552 978-0-230-23055-2 0230230555 0-230-23055-5 |