The Boston Consulting Group on strategy
"Anthology of articles on strategy and management is a companion for executives facing the need to rethink their businesses ... Contains seminal concepts about reducing costs and gaining market share, as well as new thinking on the power of networks, pricing and segmentation, and the impact of...
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Format: | UnknownFormat |
Sprache: | eng |
Veröffentlicht: |
Hoboken, NJ
Wiley
2006
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Ausgabe: | [2. ed.] |
Schlagworte: | |
Online Zugang: | Inhaltsverzeichnis Klappentext |
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Zusammenfassung: | "Anthology of articles on strategy and management is a companion for executives facing the need to rethink their businesses ... Contains seminal concepts about reducing costs and gaining market share, as well as new thinking on the power of networks, pricing and segmentation, and the impact of ever cheaper communications and distribution"--Dust jacket. |
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Beschreibung: | Revised ed. of: Perspectives on strategy: from the Boston Consulting Group / edited by Carl W. Stern and George Stalk, Jr |
Beschreibung: | XVII, 413 S. graph. Darst. |
ISBN: | 9780471757221 978-0-471-75722-1 0471757225 0-471-75722-5 |