Branded! how the "certification revolution" is transforming global corporations

Social responsibility of business > Commercial products / Certification > Non-governmental organizations > Brand name products / Marketing > Environmental responsibility > International business enterprises / Social aspects > Empresas multinacionais (aspectos sociais) > Entreprises - Responsabilité sociale > Entreprises multinationales - Aspect social > Marcas comerciais (certificação) > Organisations non gouvernementales > Organização não-governamental > Produits commerciaux - Certification > Produits de marque - Marketing > Responsabilidade social > Responsabilité environnementale > Gesellschaft > Multinationales Unternehmen > Brand name products > Marketing > Commercial products > Certification > International business enterprises > Social aspects > Markenpolitik > Unternehmensethik > Soziale Verantwortung > Umweltverträglichkeit > Zertifizierung