Marketing Michelin advertising & cultural identity in twentieth century France

"One of the world's largest tire makers and an international corporation with interests in countries around the world, Michelin is also a uniquely French company, one that throughout its history has closely identified itself with the French people and their culture. In the process, it has...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Harp, Stephen L. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Baltimore The Johns Hopkins University Press 2001
Schlagworte:
Online Zugang:Inhaltsverzeichnis
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!