The new public professional communication and the means of social influence
Professional specialists, using market research and promotional campaigns, have come to dominate public communication. The modern public of the Enlightenment, based on free discussion, has, in Leon Mayhew's terms, been replaced by a "New Public," subject to mass persuasion through sys...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Cambridge u.a.
Cambridge Univ. Press
1997
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| Ausgabe: | 1. publ. |
| Schriftenreihe: | Cambridge cultural social studies
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| Schlagworte: |
Communication - Aspect social
> Influence (Psychologie)
> Manipulation (Psychologie)
> Overreding
> Persuasion (Psychologie)
> Public relations
> Relaciones públicas
> Relations publiques
> Gesellschaft
> Communication
> Social aspects
> Influence (Psychology)
> Manipulative behavior
> Persuasion (Psychology)
> Öffentlichkeitsarbeit
> Kommunikation
> Manipulation
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