Marketing and consumer research in the public interest
How do personal crises affect consumption? How do companies decide the appropriate way to market to a minority group? To what extent does social responsibility impact marketing? Marketing and Consumer Research in the Public Interest summarizes and extends the research on these types of issues in mar...
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| Weitere Verfasser: | |
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Thousand Oaks u.a.
Sage
1996
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| Schlagworte: |
Advertenties
> Consommateurs - Comportement
> Consommateurs - Préférences
> Consommateurs - Éducation
> Intérêt général
> Intérêt public
> Marketing - Aspect social
> Marketing - Recherche - Aspect social
> Marketing
> Publicité - Aspect social
> Publicité - Sociologie
> Sociale verantwoordelijkheid
> Gesellschaft
> Marketing research -- Social aspects
> Advertising -- Social aspects
> Consumer behavior
> Public interest
> Consumer education
> Marktforschung
> Verbraucherverhalten
> Aufsatzsammlung
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| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | How do personal crises affect consumption? How do companies decide the appropriate way to market to a minority group? To what extent does social responsibility impact marketing? Marketing and Consumer Research in the Public Interest summarizes and extends the research on these types of issues in marketing and consumer behavior. Researchers, scholars, and upper-level students in the areas of marketing, public relations, communications, ethics, healthcare, and public policy will find this volume a valuable resource. Professionals who want a better understanding of the issues that are currently being investigated by scholars in the marketing and consumer behavior fields will appreciate the insights this volume offers as well. |
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| Beschreibung: | X, 230 S. graph. Darst. |
| ISBN: | 0803971907 0-8039-7190-7 0803971915 0-8039-7191-5 |