Customer centricity : focus on the right customers for strategic advantage

Customer centricity focus on the right customers for strategic advantage

Despite what the old adage says, the customer is not always right. Even companies that can seemingly do no wrong-like the coffeehouse giant Starbucks-have only recently started to figure this out. Starbucks is one of many companies that has successfully executed a pivot that puts the company in a cu...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Fader, Peter (VerfasserIn)
Weitere Verfasser: Lawlor, Patrick G. (ErzählerIn)
Format: Online
Sprache:eng
Veröffentlicht: Place of publication not identified Ascent Audio 2024
Sebastopol, CA O'Reilly Media Inc.
Ausgabe:[First edition]
Schriftenreihe:Wharton executive essentials
Schlagworte:
Customer relations
Online Zugang:https://learning.oreilly.com/library/view/~/9781663737076/?ar
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