˜Theœ brand benefits playbook : why customers aren't buying what you're selling -- and what to do about it

˜Theœ brand benefits playbook why customers aren't buying what you're selling -- and what to do about it

Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented. Customers also care less about the features of your product-what it has-than about its benefits-what it does for them. While this so...

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Bibliographische Detailangaben
1. Verfasser: Weiss, Allen (VerfasserIn)
Weitere Verfasser: MacInnis, Deborah J. (VerfasserIn)
Format: Online
Sprache:eng
Veröffentlicht: Rego Park, New York Ascent Audio 2024
Sebastopol, CA O'Reilly Media Inc.
Schlagworte:
Branding (Marketing) > Consumer satisfaction > Consumer behavior > Stratégie de marque > Consommateurs > Satisfaction > Comportement > branding
Online Zugang:https://learning.oreilly.com/library/view/~/9781663733993/?ar
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