Designing for behavior change applying psychology and behavioral economics
Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide s...
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| Format: | Online |
| Sprache: | eng |
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Place of publication not identified
Ascent Audio
2023
Sebastopol, CA O'Reilly Media Inc. |
| Ausgabe: | Second edition |
| Schlagworte: | |
| Online Zugang: | https://learning.oreilly.com/library/view/~/9781663721259/?ar |
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Tag hinzufügen | Zusammenfassung: | Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science-research that supports many products-to help your users achieve their goals using your product. In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness. - Learn the three main strategies to help people change behavior - Identify behaviors your target audience seeks to change-and obstacles that stand in their way - Develop effective designs that are enjoyable to use - Measure your product's impact and learn ways to improve it - Combine behavioral science with data science to pinpoint problems and test potential solutions. |
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| Beschreibung: | 1 Online-Ressource (1 audio file (12 hr., 45 min.) |
| ISBN: | 9781663721259 1663721254 |