Gender portrayals revisited : searching for explicit and implicit stereotypes in Cypriot magazine advertisements

von Tsichla, Eirini
Veröffentlicht in International journal of advertising (2016)

Female role stereotypes in print advertising : identifying associations with magazine and product categories

von Plakoyiannaki, Emmanuella
Veröffentlicht in European journal of marketing (2009)

Snapshots of men and women in interaction : an investigation of stereotypes in print advertisement relationship portrayals

von Zotos, Yorgos
Veröffentlicht in Journal of euromarketing (2014)

Gaining attention online : do the levels of product involvement and website interactivity matter? : an eye-tracking approach

von Palla, Polyxeni Jenny
Veröffentlicht in ICORIA (Veranstaltung : 14. : 2015 : London) Bridging the gap between advertising academia and practice (2017)

Editorial: gender stereotypes in advertising : exploring new directions

von Zotos, Yorgos C.
Veröffentlicht in International journal of advertising (2016)

Gender stereotypes in advertising : a review of current research

von Grau, Stacy Landreth
Veröffentlicht in International journal of advertising (2016)

Humor and cultural values in print advertising : a cross-cultural study

von Hatzithomas, Leonidas
Veröffentlicht in International marketing review (2011)

Leadership styles in the top Greek media companies : leading people with a mixed style

von Tsourvakas, George
Veröffentlicht in JMM (2007)

Special issue: gender issue in advertising

Veröffentlicht 2016

Quantity surcharges and consumer awareness in a new retail environment

von Palla, Polixeni Jenny
Veröffentlicht in International journal of retail & distribution management (2010)

Corporate Facebook posts in the UK and Greece : a content analysis

von Riskos, Kyriakos
Veröffentlicht in International journal of internet marketing and advertising (2017)

Is website interactivity always beneficial? : an elaboration likelihood model approach

von Palla, Polyxeni
Veröffentlicht in The changing roles of advertising (2013)

A typology if minimalism in advertising

von Margariti, Kostoula
Veröffentlicht in ICORIA (Veranstaltung : 15. : 2016 : Ljubljana) Challenges in an age of dis-engagement (2017)

Images of women in online advertisements of global products : does sexism exist?

Veröffentlicht in Journal of business ethics (2008)

Current research on gender issues in advertising

Veröffentlicht 2018

Current research on gender issues in advertising

Veröffentlicht 2018