The relationship between store image and store brand equity : a conceptual framework and evidence from hypermarkets

von Beristain, Jose Juan
Veröffentlicht in Journal of retailing and consumer services (2011)

A review of higher education image and reputation literature : knowledge gaps and a research agenda

von Lafuente-Ruiz-de-Sabando, Amaia
Veröffentlicht in European research on management and business economics (2018)