From "trade loaders" to "online channel partner programs" : how trade promotion changed its face from 1990 to 2010

von Ziliani, Cristina
Veröffentlicht in European retail research (2013)

E-marketing : direct, database e internet marketing

von Ziliani, Cristina
Veröffentlicht 2001

Retail shopper marketing: the future of promotional flyers

von Ziliani, Cristina
Veröffentlicht in International journal of retail & distribution management (2015)

Loyalty management : from loyalty programs to omnichannel customer experiences

von Ziliani, Cristina
Veröffentlicht 2020

Towards digital loyalty programs : insights from customer medium preference segmentation

von Ieva, Marco
Veröffentlicht in International journal of retail & distribution management (2017)

Managing online touchpoints for a consistent customer experience : cases from fashion retailing

von Salvietti, Giada
Veröffentlicht in The art of digital marketing for fashion and luxury brands (2021)

Understanding complaint channel usage in multichannel retailing

von Frasquet Deltoro, Marta
Veröffentlicht in Journal of retailing and consumer services (2019)

Online channel adoption in supermarket retailing

von Frasquet Deltoro, Marta
Veröffentlicht in Journal of retailing and consumer services (2021)

Building customer loyalty in retailing : not all levers are created equal

von Bellini, Silvia
Veröffentlicht in The international review of retail, distribution and consumer research (2011)

I read, therefore I buy? : analyzing the impact of flyer distribution and readership on purchase behaviour

von Ieva, Marco
Veröffentlicht in Journal of retailing and consumer services (2022)

Online versus offline promotional communication : evaluating the effect of medium on customer response

von Ieva, Marco
Veröffentlicht in Journal of advertising research (2018)

Retail promotional communication : the comparative effectiveness of print versus online

von Ziliani, Cristina
Veröffentlicht in Exploring omnichannel retailing (2019)

Retailing in Italy : players, strategies and trends

Veröffentlicht in European retail research (2010)