Segmenting young Chinese consumers based on shopping-decision styles : a regional comparison

von Yu, Jun
Veröffentlicht in Journal of international consumer marketing (2010)

Consumer innovativeness and shopping styles

von Park, Ji Eun
Veröffentlicht in The journal of consumer marketing (2010)

Chinese consumer decision-making styles : a comparison between the coastal and inland regions

Veröffentlicht in Journal of business research (2010)

Technology readiness and usage : a global-identity perspective

Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2009)