Biases in forecasting future product utility : two essays

von Zhao, Shenghui
Veröffentlicht 2005

The rationality of consumer decisions to adopt and utilize product-attribute enhancements: why are we lured by product features we never use?

von Zhao, Shenghui
Veröffentlicht in Experimental Business Research ; Vol. III: Marketing, accounting and cognitive perspectives (2005)

Biases in valuation vs. usage of innovative product features

von Meyer, Robert J.
Veröffentlicht in Marketing science (2008)

A Study on the Public Transit Transfer Behavior in New Rail Cities Based on Travelers’ Cognition

von Zhao, Shenghui
Veröffentlicht in CICTP (20. : 2020 : Xi'an) Advanced transportation technologies and development-enhancing connections ; Volume 5 of 6 (2020)

Zhong guo gong chan dang jian she ci dian

Veröffentlicht 1989